STAY AHEAD WITH INSIGHTS FROM EMILY

Our mission is simple: to help SME and recruitment agency owners transform their people challenges into business success. We believe that when you align your business and personal goals with values, personal development and accountability extraordinary things happen.  

Emily is a HR Expert, Performance Coach and Recruitment Industry Specialist

People, Coaching Debbie Ford People, Coaching Debbie Ford

Our approach

I'm not your typical HR consultant who shows up with a clipboard and a rulebook. Instead, I'm more like your strategic partner who rolls up their sleeves and dives in to find real, practical solutions. As one client put it: "Emily was brilliant not just as a service but a solutions provider".

Read More
People, Coaching Debbie Ford People, Coaching Debbie Ford

Reigniting that business spark

In today's video, I'm going to share how successful businesses are flipping the script on performance management. We'll explore how focusing on coaching and development first can transform your business culture, boost your billers' confidence, and actually make those tougher conversations more constructive when they're needed.

Read More
People, Recruitment, Coaching Debbie Ford People, Recruitment, Coaching Debbie Ford

Performance Chats that are Powerful Not Painful

Here's a radical thought for recruitment & small business owners - what if performance conversations actually energised your team?

Somewhere along the way, the very mention of "performance" became associated with blame, fear and that dreaded march to HR. It's no wonder we all tense up at the phrase "we need to talk about your performance."

What if we changed this narrative in our businesses?

Read More
People Debbie Ford People Debbie Ford

Why do you keep doing it to yourself?

You know exactly what I'm talking about - that employee who consistently underperforms, the one you've been meaning to address for weeks, months, maybe even years. Yet, here you are, once again picking up their slack, feeling the weight of unresolved issues on your shoulders.

Read More
Coaching, People Debbie Ford Coaching, People Debbie Ford

Are you trapped by a painful business experience?

I've seen it countless times. Clients reach out when they're paralysed, unable to move forward. The culprit? A business setback that's shattered their confidence and planted seeds of doubt.

These experiences can be crippling, making you second-guess every decision.

But here's the truth - they don't have to define you.

Read More
Coaching, People Debbie Ford Coaching, People Debbie Ford

Is it really worth it?

Ever had one of those days where you're staring at your computer screen, thinking, "Is this really worth it?"

I recently worked with a recruitment business owner, who was having way too many of those days. She was at her wit's end - stressed, overwhelmed, and seriously contemplating throwing in the towel on her business dreams.

Read More
Coaching, People Debbie Ford Coaching, People Debbie Ford

Stop Hoping, Start Coaching

Are you leaving your teams performance to chance? Are you just hoping for results?

This was a conversation I had with a client yesterday.

My client, a successful business owner was becoming increasingly frustrated with his team. From his perspective they were spending too much time on their phones, not enough time speaking to clients and certainly not hitting sales targets.

Read More
Coaching, People Debbie Ford Coaching, People Debbie Ford

Do you fear the “a” word?

Remember, accountability isn't about pointing fingers. It's about creating an environment where everyone takes ownership of their work and its outcomes.

As a leader, embracing accountability might feel uncomfortable at first, but it's a game-changer for your business and your team's growth.

Read More
Coaching, People Debbie Ford Coaching, People Debbie Ford

Who and how do I help with my coaching services?

My expertise spans across performance coaching, strategic business consulting, culture and performance enhancement, HR strategy and compliance, leadership development, and overcoming imposter syndrome.

This comprehensive skill set allows me to offer holistic solutions that address both individual and organisational growth journeys.

Read More
Coaching, People Debbie Ford Coaching, People Debbie Ford

You won’t find quick coaching fixes here

In an industry often clouded by empty promises and quick-fix solutions, I've always been hesitant to label myself as a coach. The image of self-proclaimed experts offering instant success through overpriced masterminds or beachside webinars has tarnished the profession's reputation.

But coaching, when done right, is a craft honed through years of experience and continuous learning. With two decades in the people profession and numerous professional qualifications, I've cultivated a coaching approach that prioritises authenticity and tangible results.

Read More
Coaching, People Debbie Ford Coaching, People Debbie Ford

You don’t need to drown in the day-to-day

Ever feel like you're drowning in the day-to-day of running your business? Trust me, you're not alone.

I want to share a quick story about Sarah, one of my incredible clients. Like many of us, she was struggling with the isolation of being a business owner.

Long hours, endless decisions, and that constant nagging feeling that she might be missing something important.

Read More
Coaching, People Emily Perry Coaching, People Emily Perry

Trapped by a painful business experience?

I've seen it countless times. Clients reach out when they're paralysed, unable to move forward. The culprit? A business setback that's shattered their confidence and planted seeds of doubt.

These experiences can be crippling, making you second-guess every decision.

But here's the truth - they don't have to define you.

My approach? We don't just push past the pain—we make space for it.

Read More

Let’s work together

Contact